This formation of Web Analytics and Digital Marketing Plan It is a comprehensive course that combines two essential aspects for success in the digital environment; it delves into the world of web analytics and its application in specific contexts, such as social media, online shops and SEO projects. Web analytics focuses on the collection and analysis of data, whilst digital marketing planning focuses on the strategy and implementation of online campaigns. Through this training, participants will gain key knowledge to set effective objectives for online projects and will understand crucial concepts such as acquisition, engagement, conversion and loyalty.
English