In today’s digital age, where content is king, the University Micro-credential in Creating Hyper-personalised Content on Social Media using AI presents itself as a unique opportunity. With the growing demand for engaging and personalised content, to understand how the artificial intelligence can transform the content creation is essential. This course teaches you how to use AI to generate texts, images y videos which capture attention and are tailored to the specific needs of each audience. You’ll learn how to map the customer journey, generating messages that resonate with specific audience segments, optimising titles y calls to action. You will also explore the production of visual content which not only makes an impact, but is also consistent with the brand identity. With the rise of social media and the constant evolution of technologies, this training will equip you to lead in a labour market expanding, where the creativity and the technology intertwine to create memorable experiences.
English