Identifying trends, analysing behavioural patterns, getting to know customers better – these are some of the benefits that Big Data achieves, but it is worth asking whether the information provided by the management and analysis of big data is really enough.
The mistake made today in many Big Data strategies is to place greater emphasis on quantitative data than to qualitative data. Placing blind faith in numbers whilst ignoring so-called ‘dense’ and more complex data – known as ‘thick data’ – can prove to be a mistake in the long run.
Through this training in Thick Data and Big Data, you will gain the knowledge you need to make the right decisions in the context in which we find ourselves ourselves.