In an increasingly dynamic and competitive business environment, marketing has evolved to become a cornerstone of business strategy. The Course on the Changing Role of Marketing within Business Strategy offers you the chance to acquire the essential skills you need to excel in this booming field. You’ll learn about the guidance the consumer, competition and the importance of a strategic internal perspective. You will discover the transformative role of CRM and its evolution towards e-CRM, optimising relationship marketing management and mastering the Social CRM to generate leads. You’ll also gain an in-depth understanding of the strategic and operational functions of the marketing, with a particular focus on digital marketing. This course will equip you to carry out effective analysis and planning, from segmentation and positioning right through to the implementation of a comprehensive marketing plan. If you’re looking to broaden your professional horizons and be part of the growing demand for skills in the marketing sector, this course is your best ally.
English