This training course in Fundamentals of an Internet Marketing Plan provides a comprehensive introduction to the key principles of digital marketing and how to apply them effectively in the online environment. Throughout this programme, participants will explore essential marketing concepts, including its evolution and the fundamental variables that influence the marketing strategies on the Internet. Participants will learn how to make the most of these tools to reach their target audience and increase visibility of their products or services online. It addresses the commercial website design effective, emphasising the importance of content, narrative style and optimising loading times to deliver a positive user experience.
English