The strategic planning is based on a working process that should be familiar to the advertising professionals, particularly because of the Planner. In the field of digital advertising, the Planner is a figure that must be incorporate into the work process, given its importance. With this training initiative in Strategic Planning in Advertising you will be able to apply the methodologies and tools to draw up strategies and implementation criteria, both in the field of brand and as in the specific areas of the advertising in traditional media and digital communication, distinguishing between the roles of a strategic planner from the other professionals working at an agency.
English