The course Strategic direction of the hotel: Fundamental principles It offers you an in-depth insight into the dynamic hospitality sector, an industry that is constantly growing and evolving. With the rise in global tourism, the demand for professionals skilled in strategic management is higher than ever. This course will equip you with essential skills to analyse the tourism environment, from PEST/EL analysis to Porter’s model, enabling you to identify threats such as the entry of new competitors and substitute products. You will learn to develop effective business strategies, boosting your strategic thinking to become a leader in city and holiday hotels. With a focus on the comprehensive management of holiday resorts, we equip you to make informed decisions that maximise the success of hotel establishments. Join us and gain the competitive edge you need to stand out in the hospitality industry.
English