The Storytelling is a communication technique that involves telling stories with the aim of connect emotionally with the audience. There is also ‘Storydoing’, which is a form of first-person storytelling that enables brands to create more authentic experiences. The aim of the Storydoing is to make the user feel that they are part of the story, whereas storytelling reduces the user to a mere spectator of that story. Through this training initiative in Storytelling You will learn how to apply this technique to a range of professional fields such as journalism, television, marketing, politics y health. You will also gain an understanding of tools for storytelling, visual storytelling and storydoing.
English