The course in Social Media: Developing a social media plan will help you to create and manage a social media plan for your brand or business. You’ll find out the advantages which have the use of social media in your digital marketing strategy and how they can help you boost your business’s sales. You’ll identify your target audience, set your objectives and choose the social media platforms that will best help you achieve your goals. You’ll learn about the key social media metrics and KPIs, and you will analyse the most important metrics you should measure and monitor on social media channels.
English