Training activities in SEO for your e-commerce business It will help you understand how Google’s algorithm works and you’ll learn about the key steps you can take to ensure your content «rankeen» better search engine results (SERPs). You’ll discover all the on-page and off-page measures you can take to optimise your website. You’ll learn all the key points to bear in mind: crawling and indexing, keyword research, content strategies and link building, creating outbound and inbound links, web architecture, user experience (UX). You’ll optimise images for SEO and create persuasive content including long-tail keywords. You’ll learn how to audit your e-commerce site and identify the factors that are negatively affecting your website’s search rankings.