Thanks to this Course on Search Engines and Strategic Planning You’ll gain an understanding of SEO and strategic planning to help you stand out online and compete in this increasingly digital world. By the end of the course, you’ll have the knowledge to implement an effective SEO strategy, from analysing the competition and setting objectives to conducting keyword research and creating content optimised. Furthermore, we mustn’t forget that we’ll be taking an in-depth look at how search engines work and at the algorithms used by Google, the world’s most widely used search engine. Finally, you’ll have the chance to learn about the keywords research and use them correctly.