This course Search Engine Optimisation offers specialised training to improve a website’s visibility and ranking in search engine results, such as Google, Bing and Yahoo. The main aim of SEO is to increase the amount and the quality from the organic traffic (unpaid) amounting to website via search results pages. Search engine optimisation involves a series of techniques y strategies which are applied both on the website itself (on-page SEO) and off it (off-page SEO) with the aim of achieving a better ranking on search engine results pages. Search engine optimisation is essential for increasing online visibility and attracting high-quality organic traffic to a website.