The Nielsen’s heuristic rules These are the principles that currently guide user experience design. Understanding these rules, which were set out by the researcher and usability guru Jakob Nielsen, is essential for formulating a proper information architecture which is reflected in the interaction with the usability of the digital product being designed. Through the training programme UX. Nielsen’s heuristic rules you’ll be able to find out what the Nielsen’s 10 heuristic rules which govern the discipline of the user experience. You will become proficient in its use in real-world projects and in this way, it will be possible to identify them when examining other digital products and services such as apps and the web.