The formation of New Technologies in Business play a crucial role in the development and competitiveness of organisations. From the use of natural language processing (PLN) from improving communication with customers to the application of techniques such as data mining and machine learning By providing valuable insights, these technologies are revolutionising the way businesses operate. The current state of the art shows significant advances in areas such as analytics syntactic and semantic, the data mining and the use of tools such as Power BI and Tableau to visualise and analyse data. In this context, understanding and making the most of new technologies in business is essential to keeping up with trends and achieve success in today’s business world.
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