The neuromarketing is a discipline that combines neuroscience and marketing, and which aims to identify and understand the information processes of the human brain in order to make more effective marketing and advertising decisions. This is the science which studies the processes which take place at the brain the human aspect of decision-making in purchase. The reason why consumers do or do not buy a product. With this training programme in Neuromarketing you will be able to understand the scope of the concepts associated with neuromarketing and its applicability by analysing real-life cases and by studying the effects that the advertising and brands have in mind, as well as providing a range of resources to develop successful strategies.