About this course
University Microcredential in Leadership in a Globalised World. Academic Supervisor: Rafael Calduch Cervera. Professor at Camilo José Cela University. The course Leadership in the Global World It is a unique opportunity to acquire the skills needed to excel in an increasingly interconnected and competitive workplace. Globalisation presents both challenges and opportunities, and this course will equip you to navigate both with confidence. You will learn to understand the dynamics of digital communication and how social media influences public opinion at an international level. Furthermore, you will develop the essential qualities of a modern leader, including effective communication, persuasion and leadership. In a booming labour market, where the demand for skilled leaders continues to grow, this course will prepare you to take on leadership roles with an innovative approach, making the most of new technologies. If you aspire to be a influential leader In a globalised world, this course is your best ally in achieving this.
What you’ll learn
- To identify the challenges and opportunities presented by globalisation in different contexts.
- To analyse the impact of ICT on social communication and the emerging virtual society.
- To understand the essential qualities required to exercise effective leadership in a global environment.
- To explore the use of social media as tools for communicative leadership.
- To examine the role of AI in the transformation of political and social leadership.
- To develop communication and persuasion skills in order to influence public opinion.
- To recognise the socio-cultural limitations of globalisation in the field of communication.
What it prepares you for
The course Leadership in the Global World It prepares you to tackle the challenges of globalisation by developing a deep understanding of international dynamics and emerging opportunities. You will learn to adapt to changes in communication and to use social media to influence public opinion. Furthermore, you will enhance your leadership qualities, developing skills in communication, persuasion and management, which are essential for leading effectively in a digital and globalised environment.
Syllabus
TEACHING UNIT 1. GLOBALISATION: CHALLENGES AND OPPORTUNITIES
- The differences between globalisation and other international phenomena
- The main challenges of globalisation
- The main opportunities presented by globalisation
TEACHING UNIT 2. CHANGES IN COMMUNICATION AND THE VIRTUAL SOCIETY
- From traditional to digital media
- The Internet revolution and new Information and Communication Technologies (ICT)
- The emerging virtual society: nature and characteristics
- Social media and shifts in transnational public opinion
- Socio-cultural constraints on the globalisation of communication
TEACHING UNIT 3. LEADERSHIP: QUALITIES, KNOWLEDGE AND SKILLS
- Are leaders born or made?
- The key qualities required for leadership
- Elites and the exercise of leadership
- What a leader needs to know: an understanding of people and societies
- Leadership skills: communication, persuasion, mobilisation and guidance
TEACHING UNIT 4. NEW FORMS OF COMMUNICATION AT THE SERVICE OF LEADERS
- Digital communication technology and its opportunities for leadership
- Influencers and communicative leadership on social media
- Exercising national leadership through the internet and social media
- AI and its impact on political and social leadership
Who is it aimed at?
This course is designed for professionals and graduates from the sector who are keen to strengthen their leadership skills in a global context. Ideal for those who wish to understand the challenges and opportunities of globalisation, adapt to changes in communication and virtual society, and develop essential leadership qualities in the digital and transnational environment.
