The training programme on Innovation in Marketing is relevant in today’s market because of the the growing importance of technology and innovation in companies’ digital marketing and sales strategies. This course covers essential topics such as key factors for development from the mindset behind innovation, through to innovation in the value proposition and disruptive marketing techniques. By choosing this course, students will gain practical knowledge to carry out innovative marketing, designing proposals tailored to the target audience and implementing campaigns based on best practice and recent success stories. Students will learn how to develop marketing proposals that drive the e-commerce and digital marketing strategy to the next level.