The customer loyalty customer base has become one of the strategies from business most important for to achieve the success and the feasibility of the companies. The customer service is a fundamental part of this customer loyalty As a result, companies are increasingly seeking professionals who have knowledge in the customer service in order to take part in this process. Through this training programme in Fundamentals of Communication and Customer Loyalty Students will be able to distinguish between the types of customer, its loyalty schemes, the communication processes that occurs, and the conflict situations that may arise, with a view to providing a service of high-quality customer service.
English