The ‘Course on E-commerce SEO’ will help you understand how Google’s algorithm works and you will learn the key steps you can take to make your content rank rank higher in search engine results (SERPs). You will discover the importance of carrying out an SEO audit of your e-commerce site and find out what you need to do to make life easier for Google’s web crawlers. You’ll learn all the on-page and off-page measures you can take to optimise your website. You’ll learn all the key points to bear in mind: crawling and indexing, keyword research, content and link building strategies, outbound and inbound link building, web architecture, user experience (UX). You will optimise images for SEO and create persuasive content incorporating long-tail keywords. You will learn how to audit your e-commerce site and identify factors that negatively affect your website’s search ranking.