This formation of E-commerce: Resource Optimisation begins with an introduction to the Web 2.0 and how this is transforming the way businesses operate online. It then explores how save time, cut costs and improve customer service using digital resources. Marketing 2.0 strategies are analysed, including the use of platforms, business directories and online advertising. Furthermore, the importance of a social media presence and online reputation management is discussed. Finally, options for generate revenue through e-commerce and related legal matters.
English