The colour and illustrations in a book, a poster, a leaflet or a tri-fold leaflet It is very important, as it represents the first impression we form of them, and it is this that will determine whether or not we are interested in exploring the information and content of that material in greater depth. It is therefore essential that the contractors in the graphic design of these products, they should know develop graphic design projects based on its initial specifications. This is achieved by producing sketches, and selecting and adapting colours, images and typefaces; creating graphic elements, layouts and final artwork; using computer software; drawing up quotes based on the project’s specifications and checking the quality of the finished product.