Nowadays, the convergence of artificial intelligence (AI) and marketing is crucial to commercial success. AI offers tools and techniques that are revolutionising the way businesses interact with consumers, enabling unprecedented personalisation, predictive analytics and process automation. In this context, understanding how to integrate AI into marketing strategies is essential for remaining relevant and competitive in a constantly evolving market. This Course in Artificial Intelligence and Marketing provides a solid understanding of the fundamental principles of AI and its specific application in the field of digital marketing.