Digitalisation is transforming many areas of business. Marketing is undoubtedly one of the most affected. These days, potential customers are constantly exposed to vast amounts of information via social media and the media. Marketing has had to adapt to this context by taking a more in-depth approach market research which can provide detailed information on consumer needs, preferences and behaviours in line with changing demands. Thanks to the Analytical Skills in Digital Marketing course, you will gain a basic understanding of marketing and in-depth knowledge of digital marketing and market research.
English