The digitisation is transforming various areas of the business. Marketing is, without a doubt, one of the areas most affected. These days, potential customers are constantly exposed to vast amounts of information via social media and the media. Marketing has had to adapt to this context through more in-depth market research capable of providing detailed insights into consumers’ needs, preferences and behaviours in line with changing demands. Thanks to this Course in Analytical Skills in Digital Marketing you will acquire basic knowledge on marketing, with a focus on digital marketing and market research.
English