This training course on Advertising Copywriting focuses on developing skills and knowledge essential in the field of advertising and copywriting. Participants will learn how to tackle communication problems, use creative techniques to boost their imagination and creativity, and master persuasive writing to create effective texts that generate sales.
The training programme also covers copywriting for the media offline and online, including the press and advertising external communications, leaflets, television, radio, direct mail, press releases and internal communications. The following will be covered: strategies for adapting language digital environments, writing for online media, social media content management and search engine optimisation.