Sustainability is no longer an option; it is a necessity that affects both companies and individuals. In our last interview in EdTech GenerationGuillem Bargalló, Head of Sustainability at IKEA Catalonia offers us an in-depth look at how small actions can bring about big changes.
«Sustainability is already part of the lives of many, many people, but we need to work together more closely.»
Bargalló points out that although environmental awareness has grown enormously in recent years, there is still a gap between intentions and actual actions. According to him, many companies still view sustainability as a regulatory obligation rather than as an opportunity to spearhead a much-needed change.
«Small businesses have immense power in the little things.»
During the interview, Bargalló emphasised that you don’t need to be a multinational to make a difference. «Creating a positive working environment, looking after your team and making responsible decisions in your day-to-day life is already a big step towards sustainability.» This approach emphasises the immediate, day-to-day impact, dispelling the notion that only major changes generate value.
«The circular economy is the future, but it requires a collective commitment.»
At IKEA, circular design is key to reducing its environmental footprint. Bargalló explains how reuse, repair and waste reduction are the cornerstones of its strategy. However, he adds that these practices must be complemented by a shift in consumer mindset: «It’s not about consuming more, but about consuming better«.
«Our planet is our home, and looking after it means looking after ourselves.»
With its innovative approach, IKEA supports projects such as the restoration of Doñana and the promotion of the circular economy in Spain, making it clear that sustainability is not only part of its DNA, but also part of its social commitment.
«There is hope, and we create it through our choices.»
Guillem concludes with an optimistic message: «We are very optimistic.’.We are the ones who decide where we want to go. Small actions add up and, in the end, have the power to transform our world. «.
Listen to the full interview on Generation EdTech and find out how sustainability is reshaping our present and future.
