The course Analytics and Measurement in the Online Environment It offers you a unique opportunity to enter a field that is booming and where the demand for qualified professionals is constantly growing. The ability to measure and analyse data in the online environment is crucial to the success of any digital strategy. On this course, you will discover the importance of online measurement and become familiar with the key KPIs needed to evaluate campaigns email marketing, content, social media and inbound marketing. You’ll learn how to calculate ROI and create custom URLs to optimise your strategies. You’ll also master essential tools such as Google Analytics, Sistrix, HubSpot and Mailchimp. Finally, you’ll develop the skills to create professional reports using Data Studio, enabling you to present data clearly and effectively. This online course equips you with the skills you need to excel in the competitive world of digital marketing.
English