The concept of Design Thinking It originated in the 20th century and has now become very relevant because there is widespread access to a vast amount of information. We live in a digital age where access to information does not guarantee a better positioning than the competition, and what matters is not that the company has better resources, but rather that it is able to uncover customers’ hidden needs. It is against this backdrop that tools such as the one examined in the training course on Design Thinking, which are becoming essential. This training programme therefore provides the theoretical and practical foundations one of the tools that have brought about a significant shift in business strategies.
English