At present, the SEO optimisation has become the key to the online success of numerous companies. The generating traffic organically and naturally is essential for attracting a large number of high-quality, long-term traffic. The blogging or the use of blogs in marketing It is a cornerstone of content creation that successfully generates this targeted traffic through the Google search engines. This training in the Using blogs in marketing is based on up-to-date content and aims primarily to explore the main implications of the the use of a blog in marketing, how to set it up, manage it and monitor it, as well as generate traffic and make money thanks to its performance.