The sale is an activity that requires specific skills in order to succeed in the market. The ultimate aim of the sales activity is to attract customers; to do this, it is necessary to understand the sales process, communication and persuasion techniques, as well as the most relevant factors affecting consumer psychology. With this training programme in Sales Skills The course will provide the knowledge required to understand the business environment, psychological factors relating to the consumer, purchasing, decision-making by the customer and the salesperson, and the impact on the other party, communication, the building trust, argumentation techniques, the value proposition, the sales process and the merchandising and marketing.