A stand for a book, a poster, a leaflet or a tri-fold leaflet It is very important, as it represents the first impression we form of them, and this will lead us to whether or not we’re interested in looking into it further in the information and content of that material. It is therefore essential that the companies specialising in graphic design of these products are able to develop graphic designs based on the initial specifications. This is achieved drawing sketches, selecting and adapting colours, images and typefaces; creating graphic elements, mock-ups and final artwork; using computer tools; drawing up quotes based on the specifications of the project and checking the quality of the finished product.