{"id":9507,"date":"2026-07-27T11:26:53","date_gmt":"2026-07-27T11:26:53","guid":{"rendered":"https:\/\/educaedtech.foundation\/?p=9507"},"modified":"2026-07-27T11:26:55","modified_gmt":"2026-07-27T11:26:55","slug":"fundacion-educa-edtech-ugr-womens-employability","status":"publish","type":"post","link":"https:\/\/educaedtech.foundation\/en\/articulos\/fundacion-educa-edtech-ugr-empleabilidad-femenina\/","title":{"rendered":"The EDUCA EDTECH Foundation and the University of Granada (UGR) are promoting women\u2019s employability through UNIVERGEM"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Bridging the digital divide is one of the core pillars of the EDUCA EDTECH Foundation\u2019s mission. A recent example of this commitment is&nbsp;<strong>UNIVERGEM<\/strong>, a digital marketing training programme developed in partnership with the University of Granada (UGR) and funded by the Andalusian Institute for Women.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the UNIVERGEM programme?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UNIVERGEM is an initiative <strong>organised by the University of Granada\u2019s Employment Service through the EDUCA EDTECH Group<\/strong>, which connects female students at the University of Granada with real companies in the sector <strong>to gain work experience that is relevant to the labour market<\/strong>. In this intake, nine female students took part in a 56-hour programme focusing on digital marketing, combining theory with a real-world practical project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>For the EDUCA EDTECH Foundation, partnerships of this kind are a practical way of promoting women\u2019s employability: providing high-quality digital training to women who are taking their first steps in the world of work, in a digital sector where the gender gap remains significant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Training with an impact: theory and a real-world project<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over a two-week period (from 9 to 23 July), the pupils have combined<strong> theoretical sessions delivered by practising professionals in the sector<\/strong>: CMOs, SEO managers, social media, SEM and branding specialists, faced with a practical challenge: to design a real-life marketing campaign for Euroinnova International Online Education, an educational institution within the EDUCA EDTECH Group with over 500,000 graduates and international recognition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The project covered the entire process of a professional campaign, from the creative concept to the measurement of results. The approach remained consistent throughout: <strong>that every decision should have a real and measurable impact.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is the digital divide also a gender divide?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unequal access to digital training continues to limit employment opportunities for many women.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Programmes such as UNIVERGEM aim to reverse this trend through specialised training, direct mentoring and real-world projects that provide professional experience even before students graduate. That is why the EDUCA EDTECH Foundation is focusing on this type of partnership: <strong>Bridging the digital divide is not just about providing access to technology, but about ensuring that training is available on an equal footing.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Support that begins from day one<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before the students arrived, the Foundation\u2019s team prepared a <strong>welcome pack<\/strong>, a bookmark, a tote bag, a notebook and a pencil, as a symbolic gesture of support. Because every first step into the world of work deserves to be met with warmth, not just a training programme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The nine participants in this year\u2019s event come from, in addition to <strong>a wide variety of profiles<\/strong> drawing on international experience, social volunteering, and technical and multilingual training \u2013 all of which reflect UNIVERGEM\u2019s aim: that access to digital training should not depend on an individual\u2019s starting point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Talent should not depend on access to training<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UNIVERGEM demonstrates that education has a much greater impact when it is accompanied by real opportunities and a clear social purpose. At the EDUCA EDTECH Foundation, we remain committed to programmes that bring together universities, businesses and social missions, <strong>because talent should not depend on the access each person has to technology or training.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>La reducci\u00f3n de la brecha digital es uno de los ejes centrales de la misi\u00f3n de la Fundaci\u00f3n EDUCA EDTECH. Un ejemplo reciente de este compromiso es&nbsp;UNIVERGEM,&nbsp;un programa de formaci\u00f3n&nbsp;en marketing digital desarrollado en convenio con la Universidad de Granada (UGR) y financiado por el Instituto Andaluz de la Mujer.&nbsp; \u00bfQu\u00e9 es el programa UNIVERGEM? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-9507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/posts\/9507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/comments?post=9507"}],"version-history":[{"count":3,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/posts\/9507\/revisions"}],"predecessor-version":[{"id":9511,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/posts\/9507\/revisions\/9511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media\/9512"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=9507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/categories?post=9507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/tags?post=9507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}