{"id":7084,"date":"2026-03-04T11:50:55","date_gmt":"2026-03-04T11:50:55","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/marketing-hotelero\/"},"modified":"2026-03-04T11:50:55","modified_gmt":"2026-03-04T11:50:55","slug":"hotel-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/marketing-hotelero\/","title":{"rendered":"Hotel marketing"},"content":{"rendered":"<p>The <strong>Hotel Marketing Course <\/strong>offers you the opportunity to delve into the vibrant world of tourism marketing, a booming sector with a growing demand for skilled professionals. In a landscape where the <strong>digital innovation <\/strong>and the<strong> smart tourism <\/strong>are essential; this course will equip you with the key skills you need to stand out. You\u2019ll learn how to use tools such as SEO, SEM and inbound marketing, which are vital for attracting and retaining customers in a highly competitive environment. You\u2019ll also learn about the strategic use of <strong>metasearch engines <\/strong>such as TripAdvisor and Trivago, and advanced revenue management techniques to maximise revenue. You\u2019ll also become familiar with digital analytics and online reputation management, which are crucial to ongoing success. The online training offers you the flexibility to learn at your own pace, allowing you to apply the knowledge you\u2019ve gained in your current or future workplace. <\/p>","protected":false},"excerpt":{"rendered":"<p>The Hotel Marketing course is designed for professionals and graduates in the tourism sector who are keen to update their skills. It is aimed at those who wish to understand digital trends, learn about the digital traveller, optimise SEO and SEM strategies, and master the use of metasearch engines and CRM to improve the customer experience and online reputation. Ideal for those looking to excel in the modern hospitality industry.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[186,46,43],"class_list":["post-7084","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-1054","mooc_category-area-10","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/7084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=7084"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=7084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}