{"id":7036,"date":"2026-03-04T11:48:49","date_gmt":"2026-03-04T11:48:49","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/nuevas-formas-de-trabajar-el-marketing-digital-en-ingenieria\/"},"modified":"2026-03-04T11:48:49","modified_gmt":"2026-03-04T11:48:49","slug":"new-approaches-to-digital-marketing-in-engineering","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/nuevas-formas-de-trabajar-el-marketing-digital-en-ingenieria\/","title":{"rendered":"New approaches to digital marketing in engineering"},"content":{"rendered":"<p>In a dynamic and constantly evolving work environment, the course \u2018New Ways of Working: Digital Marketing in Engineering\u2019 offers you the opportunity to transform your approach to digital marketing, specifically designed for the engineering sector. With the growing demand for digital skills, this course equips you to master advanced techniques such as SEO, marketing automation and inbound marketing. You\u2019ll learn how to attract, convert, close deals with and retain customers, as well as how to define and create buyer persona profiles and set SMART objectives. You\u2019ll also delve into the customer lifecycle, from discovery to decision, and develop content strategies tailored to each stage of the buyer\u2019s journey. In a market where companies are seeking to innovate and stand out, possessing these skills can be a decisive factor in your professional success. The online format allows you to access flexible learning tailored to your needs, ensuring you can advance your career from anywhere.<\/p>","protected":false},"excerpt":{"rendered":"<p>This course is designed for professionals and graduates in the engineering sector who wish to update their digital marketing skills. It is ideal for those interested in mastering inbound marketing and marketing automation, covering everything from creating SEO pillars to implementing CRM. Learn how to define buyer personas, set SMART goals and optimise the buyer\u2019s journey.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[38,65,37],"class_list":["post-7036","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-area-3","mooc_category-academy-895","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/7036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=7036"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=7036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}