{"id":6771,"date":"2026-03-04T11:34:41","date_gmt":"2026-03-04T11:34:41","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/analitica-y-medicion-en-el-entorno-online\/"},"modified":"2026-03-04T11:34:41","modified_gmt":"2026-03-04T11:34:41","slug":"analytics-and-measurement-in-the-online-environment","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/analitica-y-medicion-en-el-entorno-online\/","title":{"rendered":"Analytics and measurement in the online environment"},"content":{"rendered":"<p>The course <strong>Analytics and Measurement in the Online Environment<\/strong> It offers you a unique opportunity to enter a field that is booming and where the demand for qualified professionals is constantly growing. The ability to measure and analyse data in the online environment is crucial to the success of any<strong> digital strategy<\/strong>. On this course, you will discover the importance of online measurement and become familiar with the key KPIs needed to evaluate campaigns<strong> email marketing<\/strong>, content, social media and inbound marketing. You\u2019ll learn how to calculate ROI and create custom URLs to optimise your strategies. You\u2019ll also master essential tools such as<strong> Google Analytics, Sistrix, HubSpot and Mailchimp<\/strong>. Finally, you\u2019ll develop the skills to create professional reports using Data Studio, enabling you to present data clearly and effectively. This online course equips you with the skills you need to excel in the competitive world of digital marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>The \u2018Analytics and Measurement in the Online Environment\u2019 course is aimed at digital marketing professionals and graduates keen to deepen their knowledge of analytics and measurement. It is ideal for those who wish to understand the importance of KPIs, ROI and reporting using Data Studio, as well as the use of tools such as Google Analytics and HubSpot.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[38,98,37],"class_list":["post-6771","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-area-3","mooc_category-academy-934","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/6771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=6771"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=6771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}