{"id":6566,"date":"2026-03-04T11:22:40","date_gmt":"2026-03-04T11:22:40","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/big-data-marketing-introduction\/"},"modified":"2026-03-04T11:22:40","modified_gmt":"2026-03-04T11:22:40","slug":"an-introduction-to-big-data-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/big-data-marketing-introduction\/","title":{"rendered":"Introduction to Big Data Marketing"},"content":{"rendered":"<p>In a world where data is the new oil, <strong>Introduction to Big Data Marketing<\/strong> offers you the chance to immerse yourself in the fascinating world of Big Data and its application in marketing. With the growing demand for professionals trained in the <strong>analysis <\/strong>and management of<strong> large volumes of information<\/strong>, this course will enable you to acquire the essential skills you need to excel in a booming sector. You will learn how to <strong>process data<\/strong> in strategic decisions, optimise the <strong>digital advertising<\/strong> and personalise the customer experience, enabling you to make informed decisions. This online course will give you the flexibility to learn at your own pace, equipping you with the tools that will make you a valuable asset in any organisation.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u2018Big Data Marketing: An Introduction\u2019 is aimed at professionals and graduates in the marketing sector who are looking to improve their skills in using Big Data for strategic decision-making. It is ideal for those who wish to optimise digital advertising and personalise the customer experience, whilst harnessing the potential of public information and open data.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[39,38,37],"class_list":["post-6566","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-969","mooc_category-area-3","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/6566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=6566"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=6566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}