{"id":6183,"date":"2026-03-04T11:06:57","date_gmt":"2026-03-04T11:06:57","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/ecommerce-seo\/"},"modified":"2026-03-04T11:06:57","modified_gmt":"2026-03-04T11:06:57","slug":"e-commerce-seo","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/ecommerce-seo\/","title":{"rendered":"E-commerce SEO"},"content":{"rendered":"<p>The <strong>\u2018Course on E-commerce SEO\u2019<\/strong> will help you understand how Google\u2019s algorithm works and you will learn the key steps you can take to make your content <strong>rank<\/strong> rank higher in search engine results (SERPs). You will discover <strong>the importance of carrying out an SEO audit of your e-commerce site<\/strong> and find out what you need to do to make life easier for Google\u2019s web crawlers. You\u2019ll learn all the on-page and off-page measures you can take to optimise your website. You\u2019ll learn all the key points to bear in mind: <strong>crawling and indexing<\/strong>, keyword research, content and <strong>link building<\/strong> strategies, outbound and inbound link building, web architecture, <strong>user experience (UX)<\/strong>. You will optimise images for SEO and create persuasive content incorporating long-tail keywords. You will learn how to audit your e-commerce site and identify factors that negatively affect your website\u2019s search ranking.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u2018E-commerce SEO\u2019 is aimed at entrepreneurs, business people and professionals who wish to increase the visibility of their business online, improve the search engine ranking of their e-commerce site and boost sales. It is also aimed at marketing managers, community managers, advertisers and media planners who are interested in implementing a successful organic search strategy.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[73,62,43],"class_list":["post-6183","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-894","mooc_category-area-34","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/6183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=6183"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=6183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}