{"id":6163,"date":"2026-03-04T11:05:45","date_gmt":"2026-03-04T11:05:45","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/analytical-skills-in-digital-marketing\/"},"modified":"2026-03-04T11:05:45","modified_gmt":"2026-03-04T11:05:45","slug":"analytical-skills-in-digital-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/analytical-skills-in-digital-marketing\/","title":{"rendered":"Analytical Skills in Digital Marketing"},"content":{"rendered":"<p><strong>Digitalisation<\/strong> is transforming many areas of <strong>business<\/strong>. <strong>Marketing<\/strong> is undoubtedly one of the most affected. These days, potential customers are constantly exposed to vast amounts of information via social media and the media. Marketing has had to adapt to this context by taking a more in-depth approach <strong>market research<\/strong> which can provide detailed information on consumer needs, preferences and behaviours in line with changing demands. Thanks to the <strong>Analytical Skills in Digital Marketing course<\/strong>, you will gain a basic understanding of marketing and in-depth knowledge of <strong>digital marketing<\/strong> and <strong>market research.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The \u2018Analytical Skills in Digital Marketing\u2019 course is designed for anyone who wishes to learn about digital marketing and the importance of analytics in marketing, including students and professionals from various fields who wish to gain a broad understanding of the subject.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[40,48,50],"class_list":["post-6163","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}