{"id":6011,"date":"2026-03-04T10:58:33","date_gmt":"2026-03-04T10:58:33","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/account-based-marketing\/"},"modified":"2026-03-04T10:58:33","modified_gmt":"2026-03-04T10:58:33","slug":"account-based-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/account-based-marketing\/","title":{"rendered":"Account-Based Marketing"},"content":{"rendered":"<p>Start working directly with accounts that we know will give us a good return on <strong>investment<\/strong>, if we set aside general campaigns that do not deliver the benefits we expect, it is possible. With the <strong>INESEM\u2019s Course in Account-Based Marketing<\/strong>, you\u2019ll learn how to personalise messages, offers and content for the accounts that most <strong>credits<\/strong> can offer us by focusing on improving the quality of our contacts. Essentially, we will establish <strong>micro marketing strategies<\/strong> for each client, so that we can be more effective and efficient. A team of expert teachers will guide you on how to create <strong>unique messages<\/strong> that create value and produce high-impact brand messages for your customers and your company.<\/p>","protected":false},"excerpt":{"rendered":"<p>The INESEM Course in Account-Based Marketing is aimed at marketing professionals, executives and those in management roles within a company who wish to improve the quality of their customer relationships. It is also aimed at those who wish to gain an understanding of ABM and discover the benefits of micro-marketing campaigns.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[128,127,43],"class_list":["post-6011","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-1145","mooc_category-area-29","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/6011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=6011"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=6011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}