{"id":5827,"date":"2026-03-04T10:51:13","date_gmt":"2026-03-04T10:51:13","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/evolucion-del-papel-del-marketing-dentro-de-la-estrategia-empresarial\/"},"modified":"2026-03-04T10:51:13","modified_gmt":"2026-03-04T10:51:13","slug":"the-evolution-of-the-role-of-marketing-within-business-strategy","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/evolucion-del-papel-del-marketing-dentro-de-la-estrategia-empresarial\/","title":{"rendered":"The Changing Role of Marketing within Business Strategy"},"content":{"rendered":"<p>In an increasingly dynamic and competitive business environment, marketing has evolved to become a cornerstone of business strategy. The <strong>Course on the Changing Role of Marketing within Business Strategy<\/strong> offers you the chance to acquire the essential skills you need to excel in this booming field. You\u2019ll learn about the <strong>guidance<\/strong> the consumer, competition and the importance of a strategic internal perspective. You will discover the transformative role of CRM and its evolution towards e-CRM, optimising relationship marketing management and mastering the <strong>Social CRM<\/strong> to generate leads. You\u2019ll also gain an in-depth understanding of the strategic and operational functions of the <strong>marketing<\/strong>, with a particular focus on digital marketing. This course will equip you to carry out effective analysis and planning, from segmentation and positioning right through to the implementation of a comprehensive marketing plan. If you\u2019re looking to broaden your professional horizons and be part of the growing demand for skills in the marketing sector, this course is your best ally.<\/p>","protected":false},"excerpt":{"rendered":"<p>This course is designed for marketing professionals and graduates interested in gaining a deeper understanding of the evolution of marketing within business strategy. It is ideal for those who wish to strengthen their customer focus, compete effectively, manage relationships using CRM and e-CRM, and apply digital marketing strategies, planning and implementation in sectors such as the property sector.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[138,127,43],"class_list":["post-5827","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-990","mooc_category-area-29","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5827"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}