{"id":5628,"date":"2026-03-04T10:42:16","date_gmt":"2026-03-04T10:42:16","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/motores-de-busqueda-y-planificacion-estrategica\/"},"modified":"2026-03-04T10:42:16","modified_gmt":"2026-03-04T10:42:16","slug":"search-engines-and-strategic-planning","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/motores-de-busqueda-y-planificacion-estrategica\/","title":{"rendered":"Search Engines and Strategic Planning"},"content":{"rendered":"<p>Thanks to this <strong>Course on Search Engines and Strategic Planning<\/strong> You\u2019ll gain an understanding of SEO and strategic planning to help you stand out online and compete in this increasingly digital world. By the end of the course, you\u2019ll have the knowledge to implement an effective SEO strategy, from analysing the competition and setting objectives to conducting keyword research and creating <strong>content<\/strong> <strong>optimised<\/strong>. Furthermore, we mustn\u2019t forget that we\u2019ll be taking an in-depth look at how search engines work and at the algorithms used by Google, the world\u2019s most widely used search engine. Finally, you\u2019ll have the chance to learn about the <strong>keywords<\/strong> research and use them correctly.<\/p>","protected":false},"excerpt":{"rendered":"<p>This course on Search Engines and Strategic Planning is aimed at digital marketing professionals, business owners, entrepreneurs and anyone who wants to improve their website\u2019s search engine ranking. It is also aimed at those who wish to specialise in the field of SEO and strategic planning.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[128,127,43],"class_list":["post-5628","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-1145","mooc_category-area-29","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5628"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}