{"id":5611,"date":"2026-03-04T10:42:11","date_gmt":"2026-03-04T10:42:11","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/pildoras-iniciales-de-marketing-digital\/"},"modified":"2026-03-04T10:42:11","modified_gmt":"2026-03-04T10:42:11","slug":"an-introduction-to-digital-marketing-2","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/pildoras-iniciales-de-marketing-digital\/","title":{"rendered":"An Introduction to Digital Marketing"},"content":{"rendered":"<p>Having a strategy for <strong>Digital Marketing<\/strong> is essential for any online business as it helps to improve its visibility, increase visitor numbers and generate more sales. Digital marketing is therefore essential for any organisation. With <strong>Digital Marketing Basics<\/strong> You will gain a comprehensive overview of the most important marketing concepts, and this will enable you to delve into the development of <strong>shares<\/strong> specific areas such as social media management, tools for <strong>customer management<\/strong>, blogging or search engine optimisation. You\u2019ll be able to familiarise yourself with key concepts that will help you better understand how a marketing department works and how its activities can contribute to the <strong>business success<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>This \u2018Digital Marketing Basics\u2019 course is aimed at any professional who wishes to enter the world of marketing and learn the fundamental concepts. The course is open to professionals from all sectors who need to familiarise themselves with these concepts and gain a better understanding of the importance of a marketing strategy within a business.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[38,91,37],"class_list":["post-5611","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-area-3","mooc_category-academy-42","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5611"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}