{"id":5368,"date":"2026-03-04T10:32:40","date_gmt":"2026-03-04T10:32:40","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/fundamentos-del-marketing-digital-y-la-venta-online\/"},"modified":"2026-03-04T10:32:40","modified_gmt":"2026-03-04T10:32:40","slug":"the-basics-of-digital-marketing-and-online-sales","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/fundamentos-del-marketing-digital-y-la-venta-online\/","title":{"rendered":"Fundamentals of Digital Marketing and Online Sales"},"content":{"rendered":"<p>In today\u2019s fast-paced world, where digitalisation is transforming every aspect of life, the <strong>Course on the Fundamentals of Digital Marketing and Online Sales<\/strong> This presents a unique opportunity to delve into the dynamic world of digital marketing and sales. The rise of the <strong>e-commerce<\/strong> and the growing demand for professionals trained in digital marketing offers a vast range of career opportunities. This course will equip you with the tools you need to understand and apply concepts such as the marketing mix, SWOT analysis and digital marketing strategies, which are essential for standing out in the competitive digital landscape. You will learn to conceptualise the <strong>digital marketing<\/strong>, explore new forms of online marketing and understand how business models are evolving in the digital age. Our approach will enable you to redesign <strong>experiences<\/strong> the customer and develop effective omnichannel strategies. By choosing us, you\u2019ll gain a comprehensive and up-to-date understanding of digital marketing \u2013 an essential skill in today\u2019s job market.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Course on the Fundamentals of Digital Marketing and Online Sales is designed for professionals and graduates in the marketing sector who wish to update their knowledge in key areas such as digital marketing, market research and new business models. It is ideal for those seeking to gain a better understanding of the digital landscape and to optimise their online sales and marketing strategies.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[128,127,43],"class_list":["post-5368","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-1145","mooc_category-area-29","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5368"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}