{"id":5357,"date":"2026-03-04T10:32:37","date_gmt":"2026-03-04T10:32:37","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/mobile-marketing-y-app-store-optimization-aso\/"},"modified":"2026-03-04T10:32:37","modified_gmt":"2026-03-04T10:32:37","slug":"mobile-marketing-and-app-store-optimisation-aso","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/mobile-marketing-y-app-store-optimization-aso\/","title":{"rendered":"Mobile Marketing and App Store Optimisation (ASO)"},"content":{"rendered":"<p>This online course on search engine optimisation <strong>ASO (App Store Optimisation)<\/strong> It meets the needs of a growing number of marketing professionals, companies and entrepreneurs who require knowledge on how to increase an app\u2019s visibility and downloads. The various app stores have very different characteristics that must be taken into account when tailoring a positioning strategy. In this course, you will learn all the elements and strategies needed to boost the <strong>claim<\/strong> and the <strong>success<\/strong> of your app, covering both practical and theoretical aspects, alongside other elements of mobile marketing. The course offers the benefits of online learning, the latest trends and tools in ASO, together with the support and personalised attention of the best specialist teaching team.<\/p>","protected":false},"excerpt":{"rendered":"<p>This online ASO course, or App Store Optimisation, is aimed at entrepreneurs whose business is based on app development, marketing professionals and consultancies wishing to offer specialised ASO services, developers, marketing managers, business managers and any recent university graduates wishing to specialise in a field that is increasingly in demand.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[128,127,43],"class_list":["post-5357","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-1145","mooc_category-area-29","mooc_category-group-sectorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5357"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}