{"id":5337,"date":"2026-03-04T10:31:27","date_gmt":"2026-03-04T10:31:27","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/social-media-desarrollo-de-un-plan-de-redes-sociales\/"},"modified":"2026-03-04T10:31:27","modified_gmt":"2026-03-04T10:31:27","slug":"social-media-developing-a-social-media-plan","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/social-media-desarrollo-de-un-plan-de-redes-sociales\/","title":{"rendered":"Social Media: Developing a Social Media Plan"},"content":{"rendered":"<p>The course in&nbsp;<strong>Social Media: Developing a social media plan<\/strong>&nbsp;will help you to <strong>create and manage a social media plan for<\/strong> your brand or business<strong>. You\u2019ll find out<\/strong> the<strong> advantages<\/strong> which have the <strong>use of social media <\/strong>in your <strong>digital marketing strategy<\/strong> and how they can help you boost your business\u2019s sales. You\u2019ll identify your target audience, set your objectives and choose the social media platforms that will best help you achieve your goals. You\u2019ll learn about the <strong>key social media metrics and KPIs, and you will analyse <\/strong>the most important metrics you should measure and monitor on social media channels.<\/p>","protected":false},"excerpt":{"rendered":"<p>The training course on Social Media: Developing a Social Media Strategy is aimed at entrepreneurs, business owners and professionals who wish to make strategic use of social media to raise the profile of their business, enhance their brand image and reach the right people at exactly the right time, by segmenting their audience and filtering out anyone who is not part of their target audience.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[95,52,37],"class_list":["post-5337","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-46","mooc_category-area-1","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5337"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}