{"id":5318,"date":"2026-03-04T10:30:17","date_gmt":"2026-03-04T10:30:17","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/email-marketing\/"},"modified":"2026-03-04T10:30:17","modified_gmt":"2026-03-04T10:30:17","slug":"email-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"<p>Thanks to the formation of&nbsp;<strong>Email Marketing&nbsp;<\/strong>you\u2019ll learn how to&nbsp;<strong>create, design and manage a campaign<\/strong>&nbsp;email marketing from start to finish. You\u2019ll learn about the&nbsp;<strong>best techniques&nbsp;<\/strong>to grow your contact list and you\u2019ll discover how to&nbsp;<strong>lead magnets<\/strong>&nbsp;They can help you attract more customers. You\u2019ll find out<strong>&nbsp;what factors<\/strong>&nbsp;You need to bear in mind to prevent your email from ending up in the spam folder. You will create&nbsp;<strong>effective and engaging newsletters<\/strong>&nbsp;with&nbsp;<strong>customised design templates<\/strong>. You will create attractive forms by following the&nbsp;<strong>GDPR regulations<\/strong>&nbsp;and you\u2019ll analyse the essential email marketing metrics that you should include in your reports. You\u2019ll learn how to&nbsp;<strong>carry out an A\/B test<\/strong>&nbsp;to maximise the performance of your campaigns.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Email Marketing course is aimed at entrepreneurs, business owners and professionals who wish to communicate more effectively and directly with their customers and prospects via digital channels. It is also aimed at marketing managers, community managers, advertising professionals and media planners who are keen to optimise their marketing campaigns and increase their conversion rates.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[40,48,50],"class_list":["post-5318","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5318"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}