{"id":5296,"date":"2026-03-04T10:29:02","date_gmt":"2026-03-04T10:29:02","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/creacion-de-un-customer-journey-map\/"},"modified":"2026-03-04T10:29:02","modified_gmt":"2026-03-04T10:29:02","slug":"creating-a-customer-journey-map","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/creacion-de-un-customer-journey-map\/","title":{"rendered":"Creating a Customer Journey Map"},"content":{"rendered":"<p>At present, the <strong>customer-centred approach<\/strong> has become the leading <strong>reason for success<\/strong> of organisations. Improving the customer and user experience by optimising the company\u2019s points of contact with them is a strategy that yields results in the form of a <strong>older <\/strong>percentage of <strong>customer acquisition, conversion and retention<\/strong>. Training in <strong>Creating a Customer Journey Map<\/strong> It is absolutely essential to achieve this, and in this training session we will explain in detail how it is done and the <strong>tools required<\/strong> to develop it.  This training, based on <strong>current content<\/strong> and, backed by the best team of specialist lecturers, will help you improve your performance in the field of <strong>User Experience<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta formaci\u00f3n sobre la&nbsp;Creaci\u00f3n de un Customer Journey Map&nbsp;va dirigida a aquellos\/as reci\u00e9n&nbsp;titulados\/as y profesionales del marketing digital y el UX, que deseen descubrir c\u00f3mo implantar un CJM de cara a&nbsp;mejorar su desempe\u00f1o laboral. Como&nbsp;emprendedor\/a&nbsp;tambi\u00e9n podr\u00e1s descubrir dicha estrategia de cara a&nbsp;mejorar la experiencia de tus usuarios y optimizar el embudo de ventas.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[40,48,50],"class_list":["post-5296","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5296"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}