{"id":5273,"date":"2026-03-04T10:28:57","date_gmt":"2026-03-04T10:28:57","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/cpc-cpm-ctr-cta-que-son\/"},"modified":"2026-03-04T10:28:57","modified_gmt":"2026-03-04T10:28:57","slug":"cpc-cpm-ctr-cta-what-are-they","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/cpc-cpm-ctr-cta-que-son\/","title":{"rendered":"CPC, CPM, CTR, CTA\u2026 What are they?"},"content":{"rendered":"<p>The&nbsp;<strong>digital marketing professionals<\/strong>, and particularly those who invest in advertising campaigns,&nbsp;<strong>are sometimes unaware of<\/strong>&nbsp;or do not apply the so-called&nbsp;<strong>KPIs<\/strong>. This amounts to a&nbsp;<strong>serious mistake<\/strong>&nbsp;when it comes to setting up and measuring campaigns, which can sometimes lead to many of them being <strong>conflict<\/strong> failing to generate the expected profit or even resulting in losses. This training course on<strong>&nbsp;CPC, CPM, CTR, CTA\u2026 What are they?<\/strong>&nbsp;online will provide you with the <strong>tips<\/strong> what you need to&nbsp;<strong>manage them successfully<\/strong>&nbsp;and ensure you get the most out of your investment. You\u2019ll also discover the main platforms currently used to run advertising campaigns on both&nbsp;<strong>search engines<\/strong>&nbsp;as in&nbsp;<strong>social media<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La acci\u00f3n formativa de CPC, CPM, CTR, CTA&#8230; \u00bfQu\u00e9 son? sobre las principales m\u00e9tricas de seguimiento de las campa\u00f1as de publicidad va dirigida a toda aquella persona reci\u00e9n titulada o a profesionales del marketing que deseen obtener una formaci\u00f3n complementaria y espec\u00edfica, sobre el control de campa\u00f1as publicitarias, de cara a mejorar su empleabilidad.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[40,48,50],"class_list":["post-5273","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5273"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}