{"id":5186,"date":"2026-03-04T10:25:27","date_gmt":"2026-03-04T10:25:27","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/gestion-de-la-publicidad-y-la-comunicacion-corporativa\/"},"modified":"2026-03-04T10:25:27","modified_gmt":"2026-03-04T10:25:27","slug":"advertising-and-corporate-communications-management","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/gestion-de-la-publicidad-y-la-comunicacion-corporativa\/","title":{"rendered":"Advertising and Corporate Communications Management"},"content":{"rendered":"<p>This training course in <strong>Advertising and Corporate Communications Management <\/strong>provides a comprehensive overview of communication, advertising and corporate relations strategies. Throughout this programme, participants will gain a solid understanding of how to design and implement effective communication strategies, and will understand the <strong>how advertising works<\/strong> and their relationship with agencies, and they will learn how to manage the <strong>internal and external relations<\/strong> of an organisation.<\/p>\n<p>The course focuses on key aspects of business communication, including strategic communication planning, advertising management, the selection of agencies, the <strong>direct marketing and corporate public relations<\/strong>. It also addresses the <strong>crisis management<\/strong> and the importance of maintaining effective communication both in normal circumstances and in difficult times.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training programme in Advertising and Corporate Communications Management is designed for professionals in the fields of communications, advertising, marketing and public relations who wish to advance their careers and gain a deeper understanding of advertising and corporate communications management. It is also suitable for managers and team leaders who wish to improve their skills in these areas.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[53,52,37],"class_list":["post-5186","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-928","mooc_category-area-1","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5186"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}