{"id":5162,"date":"2026-03-04T10:24:12","date_gmt":"2026-03-04T10:24:12","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/planificacion-estrategica-en-publicidad\/"},"modified":"2026-03-04T10:24:12","modified_gmt":"2026-03-04T10:24:12","slug":"strategic-planning-in-advertising","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/planificacion-estrategica-en-publicidad\/","title":{"rendered":"Strategic Planning in Advertising"},"content":{"rendered":"<p>The <strong>strategic planning<\/strong> is based on a working process that should be familiar to the <strong>advertising professionals<\/strong>, particularly because of the <strong>Planner<\/strong>. In the field of <strong>digital advertising<\/strong>, the <strong>Planner<\/strong> is a figure that must be <strong>incorporate into the work process<\/strong>, given its importance. With this training initiative in <strong>Strategic Planning in Advertising<\/strong> you will be able to apply the <strong>methodologies and tools<\/strong> to draw up strategies and implementation criteria, both in the field of <strong>brand<\/strong> and as in the specific areas of the <strong>advertising<\/strong> in traditional media and digital communication, distinguishing between the roles of a <strong>strategic planner<\/strong> from the other professionals working at an agency.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on Strategic Planning in Advertising is generally aimed at anyone with an interest in the fields of advertising, marketing and communication. It is also aimed at advertising and communication professionals, planners and communication strategists, etc.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[40,48,50],"class_list":["post-5162","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5162"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}